Be responsible: It is a responsibility to treat every person you meet as the most important person you will ever meet, a client is to treasure and not just someone seasonal.
Be Fair: Be a team player and be a helper, be hones and reliable, a trusted partner and a friend but also an individual. Begin the search of truth with a neutral mind.
Be honest: Do not plagiarize. Quote properly. Do not fabricate. Be true to yourself.
Be accurate: Accuracy is sometimes more than just a question of getting the facts right.
Be independent: Do not compromise journalistic independence, journalistic ethics or objectivity in the reporting task at hand.
Maximize harm: Look beyond the likely impacts of each story, keeping alert to identify and respond to any unintended of undesirable consequences the story may hold in the shadows.
Be accountable: Admit mistakes and publicize prompt correction.